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Birra Moretti is an Italian beer that dates back to 1859, created by Luigi Moretti in the Friuli region. Born as part of Italy's brewing tradition, it carries with it the essence of the country's culture and way of life, centered on food, togetherness, and life's small everyday pleasures. Its iconic figurehead was inspired in 1942 by a real man spotted in a trattoria in Udine, whose expression and bearing captured the brand's values. Ever since, this figure has symbolized the tradition, authenticity, and genuine character of Birra Moretti, becoming an internationally recognized emblem. Text color: R171 / G35 / B40

Formatos: 33cl

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